How to Set Spending Limits in the AAB (Account Spending Controls)

Updated at: 22/06/2025

Controlling your ad spending is crucial for successful advertising. This guide shows you how to effectively manage your budget using Account Spending Controls (AAB) within your advertising platform. Learn how to set daily and lifetime spending limits, ensuring you stay within your budget while maximizing your campaign's reach. We'll walk you through the simple steps, providing clear instructions and addressing common questions. Master your ad spend today!

Step-by-Step Instructions

  1. Access Spending Controls

    • Access the spending controls by clicking on your profile icon in the top right corner.
    • Go to 'Settings' from your profile.
    • Switch to the 'My Playtime' tab.
    • Click on 'Spending Controls' and then the 'Manage' button.
    Click on 'Spending Controls' and then the 'Manage' button. Click on 'Spending Controls' and then the 'Manage' button.
    Access Spending Controls

  2. Edit Spending Limits

    • This opens a browser page with your account settings. Click the 'Edit' button.
    • Choose to either disable spend limits or set specific amounts for monthly game and expansion purchases and microtransactions.
    • Set your desired spending limits for each category.
    • Click 'Submit' to save your changes.
    Click 'Submit' to save your changes. Click 'Submit' to save your changes. Click 'Submit' to save your changes. Click 'Submit' to save your changes.
    Edit Spending Limits

  3. Remove Spending Limits

    • To remove limits later, go back to the 'Edit' section and set everything to 'Unlimited'.
    To remove limits later, go back to the 'Edit' section and set everything to 'Unlimited'.
    Remove Spending Limits
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Tips

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Common Mistakes to Avoid

1. Setting Limits Too Tightly

Reason: Restricting spending too much can hinder your ability to run successful campaigns and achieve your marketing goals. This can lead to missed opportunities and lower ROI.
Solution: Increase your spending limits gradually and monitor campaign performance to find the optimal balance.

2. Forgetting to Regularly Review and Adjust Limits

Reason: Campaign performance changes over time. Static limits might be too restrictive or too generous depending on the season, new product launches, or shifts in market conditions.
Solution: Schedule regular reviews of your spending limits to optimize performance based on current campaign data.

FAQs

What happens if I reach my daily spending limit?
Once you hit your daily spending limit, your ads will automatically pause until the next day. Your campaigns will resume bidding and serving ads when the new day begins and your remaining budget is available.
Can I change my spending limits at any time?
Yes, you can adjust your daily and lifetime spending limits anytime. Changes usually take effect immediately, although there might be a short delay depending on your platform. It's advisable to monitor your spending regularly to make necessary adjustments.